A research conducted by TCC Technology – leading data center service provider – together with a market research firm, IDC, revealed important IT strategies that Thai business operators should focus in order to ensure success and readiness for entering the ASEAN community which will be effective next year.
Thailand as a hub of ASEAN
With its strategic location and world-class infrastructure, Thailand is becoming a hub of ASEAN and a gateway to neighboring countries, such as Cambodia, Myanmar, Laos, and Vietnam. Future data center and IT investment must be capable of supporting business expansion not only in Thailand but also to these surrounding countries.
Organization’s Promptness for Branch expansion
The neighboring countries’ growing economy can create an opportunity for business expansion and branch addition for Thai operators in banking, retail, and logistics sectors. A healthy expansion must be supported by effective IT systems which will provide quick access to regional data and centralized system management.
IT System availability assurance in every circumstance
Risk and uncertainty caused by unforeseen circumstances including natural disasters and political unrest have emphasized
the importance of Business Continuity Plan (BCP) and Disaster Recovery Plan (DRP) for Thai organizations.
IT capabilities that can answer every business need
To adapt to radical change and overcome economic crisis, organizations must implement strong and robust IT system that is capable of quick business need handling. IT investment must be cost effective, while system maintenance must deliver high system availability at a low cost.
Customer engagement in a digital age
In the era of tablets and smartphones, the TCCT-IDC White Paper 2014 indicates that, in Thailand, mobile penetration rate is estimated to be at 119% this year, 35% of which is dominated by smartphones. This has created challenges and pressure for telecom service providers to provide 24/7 services of data access. To take full advantage of this, these service providers should implement a solution that helps determine user behaviors. The derived behavior information can then be used to fulfill customers’ needs more rapidly, accurately and create customer satisfaction, hence boosting revenues
for the operators.